lunagre.blogg.se - Bats brave

User attention is monitored on their devices and in the Brave browser using machine-learning technology (private data always remains contained within the devices being used).

Advertisers pay Publishers in BATs to have their ads viewed by users.

The advertising ecosystem has become rife with data exploitation (users personal data being exploited, as well as the high costs of data from downloading irrelevant and impersonal ads) and inaccurate reporting of user engagement.ĭemand for BAT, an ERC20 token, will be driven by the following factors: The industry seems no longer capable of aligning incentives between advertisers, publishers and users.

This is evidenced by the growing demand for ad-blocking software, which now operates on over 600 million mobile devices and desktops globally. For example, consumers are growing ever more conscious of how their data is being misused by social media companies like Facebook.